Real World Street, MediaCom's unique consumer research initiative goes beyond simply reporting on what consumers say, to analyse what they actually do.

Because sometimes, what people say they do and what they actually do are two different things.

 

To gain genuine insight into consumer behaviours, we base our research on the responses of real people living in Real World Streets. After identifying average streets in average cities, we recruit typical households living there to form qualitative research panels. We currently have Real World Streets in eleven markets around the globe and plan to expand into at least another five more in the next six to twelve months.

In our Real World Streets, we spend time with consumers in their neighbourhoods, sharing their lives and talking to them in depth until we can truly understand their attitudes and behaviours, their decision-making processes and their habits. This kind of consumer research allows our clients to benefit from insight based on reality, not guesswork. Our research takes place in real people's lives: in their homes, shops and local areas. Our studies can be adapted to meet clients' specific research needs.