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Welcome to BLINK #10 - The Content Issue"Yes, I know: 'content' has become something of an overused buzzword. In fact, Content has been King since 1996, the year in which Bill Gates first popularised the term."
All articles from this issue
BLINK #10 - Intro Paul Remitz
We should focus on the “Brand” element of branded content
and reward attention instead of interruption.
Social has become bigger and more complex than ever and, while a few
advertisers have come to grips with select platforms, many more are
still struggling to maximize value.
Drake and Rihanna have both used “dark social” to fuel
their success. Here’s what they can teach the rest of us.
Is content the answer to the rise in ad blocking software?
Creating video that stands out from the 400 hours of filmed
content uploaded to the web every minute is challenging, but
not impossible. Here are a few ways to break through.
Articles about the increasingly important role of content in the marketing mix are everywhere, and leading global advertisers including Coca-Cola, American Express and Volvo are pioneers in leveraging content to its fullest.
China is showing how influence can be managed as both an art and a science.
Many of us believe that we can make the impossible possible. But only
few of us try. One such man is Mick Ebeling, who is proving that doing
good is good for business - and good for marketing.
Demand for tailored digital content and advances in technology
are paving the way toward automated creative. Just how fast we
can travel down that road remains a question mark.
Nick Palmer, Global Head of Content Strategy for MediaCom Beyond Advertising, recently spoke with Jimmy Maymann, Executive Vice President and President, AOL Content & Consumer Brands. Below are excerpts from their wide-ranging conversation.
Culture is a hidden force that can make or break just about any
marketing effort. An exciting new study with the Hofstede Institute
will help us understand how culture affects consumer behavior.
What would you do if you were a content publisher
and couldn’t measure your own traffic?
Refinery29 is a digital lifestyle media company for women. Publishing on their own platform as well as a large distributed ecosystem, they reach over 175 million users a month across all platforms with an audience in over 100 countries. Refinery29’s Vice President of International, Kate Ward shares her perspective on the company’s unique approach to content for a global, mobile and social audience.
Everyone responds differently to video. Some smile or frown. Some roll
their eyes. Others open their mouths in awe and amazement. For decades, agencies and marketers have tried to capture these reactions before finalizing TV shows and advertising. Unfortunately, these tactics turned out to be deeply flawed.
The Cannes Lions Festival of Creativity runs various training academies for professionals under the age of 30. MediaCom invited its own young professionals to submit a short essay on the topic of “the role of content in an increasingly programmatic world”. The prize? A free trip to the Festival, of course! Here is the winning essay.
The GIF has evolved from a primitive storytelling format catering to low
bandwidth connections to one that offers brands the opportunity to stand out.
Sports are intrinsically live, global and social. It’s the perfect platform for advertisers to create content that connects with passionate consumers.
Lidls Video „#santaclara“ ist das europaweit erfolgreichste Weihnachts-Viral 2016
Die Content-Marketing Branche feiert auf der CMCX Night powered by MediaCom
Die neue BLINK - The Artificial Intelligence Issue - ist jetzt online verfügbar!
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